The Power of a Good Hook: 15+ Hook Ideas You Can Steal

The success or failure of your short-form video is often decided in the first three seconds. If your hook doesn't immediately grab the viewer, they're gone. Here are over 15 battle-tested hook ideas you can adapt for your niche.

Hooks that Create Curiosity 1. **"You're not going to believe this, but..."** (Promises a surprising revelation). 2. **"Here's a secret [your niche] experts don't want you to know."** (Creates intrigue and a sense of exclusive information). 3. **"I'm probably going to get in trouble for sharing this..."** (Makes the information feel forbidden and valuable). 4. **"This is the most controversial opinion I have about [your topic]."** (Sparks debate and encourages comments).

Hooks that Promise Value 5. **"3 ways to [achieve a desired outcome] without [a common pain point]."** (Highly specific and promises a solution). 6. **"If you struggle with [a common problem], you need to see this."** (Directly calls out the target audience). 7. **"Stop doing [a common mistake]. Do this instead."** (Offers a clear, actionable correction). 8. **"Here's my [X-step] framework for [achieving a goal]."** (Positions you as an expert with a system).

Hooks that are Visually Arresting 9. **Start with the "after" shot.** Show the amazing final result first, then show how you got there. 10. **Use a dramatic text overlay.** A bold statement like "I Quit My 9-5" or "This Changed Everything" on screen immediately. 11. **Point to something off-screen.** This creates an immediate question in the viewer's mind: "What are they pointing at?"

Hooks that are Relatable 12. **"POV: You're a [your target audience] and [a common situation happens]."** (POV stands for Point of View and is a very popular format). 13. **"Unpopular opinion: [a relatable statement about your niche]."** 14. **"Things I wish I knew when I first started [your activity]."**

Negative or "Loss Aversion" Hooks 15. **"You're making a huge mistake if you're not..."** (Plays on the fear of missing out). 16. **"The one thing that's killing your [results]."** (e.g., "The one thing that's killing your gains in the gym"). 17. **"Don't buy [a popular product] until you watch this."** (Positions your video as a crucial piece of pre-purchase advice).

**Pro Tip:** Mix and match these hooks. Test different ones to see what resonates most with your audience. The perfect hook can be the difference between 100 views and 1 million.