Up Trend Finder
Back to Blog

From Blog Post to Viral Video: The Art of Content Repurposing

Published on July 18, 2024·6 min read

Content creation is hard work. So why would you only use a great idea once? Content repurposing is the secret weapon of smart creators. It's about working smarter, not harder, to get the most mileage out of every piece of content you produce.

What is Content Repurposing? Content repurposing means taking one asset and transforming it into different formats for different platforms. For example, a single blog post can be turned into a series of tweets, an Instagram carousel, a short video, and even a podcast episode.

Why Repurpose Your Content? 1. **Saves Time and Effort:** You don't need to reinvent the wheel every day. 2. **Reaches New Audiences:** Different people prefer different platforms and content types. 3. **Reinforces Your Message:** Repetition helps your core ideas stick with your audience. 4. **Boosts Your SEO:** Having related content across multiple platforms can strengthen your online authority.

The Repurposing Workflow: A Practical Example Let's say you wrote a blog post titled "5 Tips for Sustainable Living." Here's how you could repurpose it:

  • **Instagram Carousel:** Create a 5-slide carousel, with each slide dedicated to one tip. Use a strong visual for each tip.
  • **TikTok/Reel Video:** Make a short, fast-paced video. Use on-screen text to quickly list the 5 tips while a trending sound plays.
  • **Twitter Thread:** Start with a hook tweet ("Most people get sustainable living wrong. Here are 5 simple tips to make a real difference: 🧵"). Each subsequent tweet is one of the tips.
  • **Pinterest Infographic:** Design a tall, visually appealing infographic that summarizes the 5 tips. Pinterest users love saving and sharing useful graphics.
  • **YouTube Video:** Create a more in-depth video where you explain each of the 5 tips in detail, perhaps showing examples in your own home.
Tools like Up Trend Finder's **[Repurpose](/repurpose)** feature can automate the initial step of this process, instantly turning any article URL into a social media post plan. This can be a huge time-saver and a great starting point for your repurposing strategy.