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Facebook & Instagram in 2025: Why Your Grandparents' Favorite Apps Are Still a Goldmine

Published on January 25, 2025·7 min read

In the creator economy, it's easy to get distracted by the shiny new thing. All the buzz is around TikTok, Snapchat, and whatever new platform is on the horizon. Meanwhile, Facebook and Instagram are quietly chugging along, often overlooked by creators focused on Gen Z. This is a massive mistake.

In 2025, Meta's platforms are a goldmine for one simple reason: they own the demographic with the most disposable income. Here's how to tailor your strategy for Facebook and Instagram this year.

The Audience: Millennials, Gen X, and Boomers While younger generations are on these platforms, the core, highly-engaged user base is now 30+. This audience has different habits and expectations than the TikTok crowd. * **They value trust and authority.** They are more likely to buy from a brand they've been following for a while. * **They use the platforms for connection.** They are more active in Groups and DMs. * **They have significant purchasing power.**

The 2025 Instagram Strategy: The Aesthetic Authority Instagram is doubling down on its role as a visual discovery and shopping platform. * **Carousels are King:** While Reels are great for discovery, carousels are the best format for educating your audience and building trust. A high-value, 10-slide carousel that teaches something useful is a powerful tool for generating saves and shares. * **High-Quality Visuals Still Matter:** Unlike TikTok's lo-fi trend, Instagram still rewards beautiful, high-quality photography and videography. * **Leverage DMs:** Use interactive Story stickers (polls, quizzes) to start conversations, then continue them in the DMs to build relationships.

The 2025 Facebook Strategy: The Community King Facebook's superpower is community. The feed is secondary; the real action is in Facebook Groups. * **Build or Participate in Groups:** Create a Facebook Group for your most dedicated fans. This is a direct line to your community that isn't dependent on the algorithm. If you don't want to run your own, become an active, valuable member of other groups in your niche. * **Long-Form Text and Video:** Facebook is one of the few places where longer, more thoughtful text posts still perform well. It's also a strong platform for longer videos (3-5 minutes) that tell a story. * **Facebook Reels for Discovery:** Use Reels on Facebook for top-of-funnel discovery to attract new people into your ecosystem, then guide them to your Group.

**How Up Trend Finder Helps:** Don't neglect these platforms in your forecasting. Our **[Forecast tool](/)** allows you to select Instagram or Facebook specifically. The AI will then identify trends and formats that are resonating with the unique demographic on these platforms, which are often different from the trends on TikTok. For example, it might suggest a "nostalgia-based" carousel for Facebook or an "aesthetic tutorial" Reel for Instagram.