How to Use TikTok Trends for Business Growth
Published on July 20, 2024·6 min read
TikTok has evolved from a teenage dance app into a global marketing powerhouse. For businesses, it's a goldmine of opportunity—if you know how to use it. Ignoring TikTok trends means leaving potential customers and massive brand reach on the table. Here's how to harness them for growth.
1. Understand the "Why" Behind the Trend Don't just jump on a trend because it's popular. Ask why it's resonating with people. Does it tap into a feeling of nostalgia? Is it a relatable work-from-home joke? Understanding the underlying emotion helps you adapt it authentically to your brand. Using a tool like **[Up Trend Finder](/)** can give you the "reason why" a trend is rising, which is a massive advantage.
2. Adapt, Don't Just Copy The biggest mistake businesses make is blindly copying a trend without connecting it to their brand. If you're a finance company, a random dance challenge might feel out of place. Instead, adapt the trending sound or format to fit your message.
- **Example:** Use a trending "point-to-text" sound to highlight three common money mistakes your audience makes. It's the same trend, but tailored to your niche.
3. Showcase Your Brand's Human Side TikTok is an informal platform. It's the perfect place to show the people and personality behind your business. Use trends to introduce your team, show a behind-the-scenes look at how your product is made, or share a funny office moment. This humanizes your brand and builds a stronger connection with your audience.
4. Move Fast, But Be Strategic Trends on TikTok have a notoriously short lifespan. You need to act quickly to capitalize on them. This is where trend forecasting tools become invaluable. By identifying a trend 24-72 hours before it peaks, you can create and post your content while it's still on the rise, maximizing your reach. You can learn more in our guide on [how to go viral on TikTok](/blog/how-to-go-viral-on-tiktok).
5. Use Trends for Low-Effort Content Not every video needs to be a high-production masterpiece. Trends provide a ready-made template for content. This allows you to stay consistent and post frequently without burning out your creative team. Use them as "filler" content between your more polished, original videos.
By integrating trends strategically, you can turn TikTok into a powerful engine for customer acquisition and brand loyalty. The key is to be authentic, creative, and quick on your feet.